Madewell enlisted The Bosco to help with their fall 2012 PR presentation. We took our booth to the showroom of their lower-Manhattan office to premier our newest feature: 3D animated gifs ready to share (Twitter, Facebook or Email) right off the booth’s built-in iPad. Grab some glasses and check out the results!
On March 22nd, the Bosco brought two booths to assist Cartier in unveiling their new line of eyewear to a small group of loyal customers at their fifth avenue boutique. Guests received their photos on the spot from one of the high-quality printers contained in every one of our booths.
Grubwithus SXSW 2012
The Bosco teamed up with LA-based social dining outfit Grubwithus for six days of events during Austin’s South by Southwest, 2012. The Bosco booth made appearances at events hosted by Klout, legendary Texas BBQ restaurant Lambert’s, and at the Heart of Texas Rockfest. We also combined with digital media-professional group Digital L.A. for their annual bash, Dynamite Network cocktail party at the Old School Bar & Grill.
Made in New York: Austin
The Bosco was among many sponsors, including New York Tech Meetup and Gust of the event Made In New York: Austin. Made in New York is a collective of thirty-plus New York based businesses who, along with The Bosco, showcased themselves at this year’s South by Southwest in Austin, Texas. We brought the custom wood back drop all the way to Texas and served up animated gifs long into the night. Select eyewear and the bold feather-hat were provided by New York-based Warby Parker
For a Miami Vice-inspired thirtieth birthday celebration, the Bosco Booth photographed guests in all the glory of their south-Florida fluorescence. Neon, shades, and the sport-jacket T-shirt set the palette for the party, hosted at Soho’s Safe Habor and organized by WCMG Events
Flybridge Capital Winter Charity
The Bosco was excited to join the venture capital group Flybridge Capital at their winter charity event, hosted in association with Goodwin Procter and Silicon Valley Bank, a ping pong tournament at Manhattan’s premier ping pong social club, Spin i. Contestants brought their own paddles, and the Bosco brough its state of the art digital photobooth, equipped with an iPad for an easy, instant way to share all your photos on Facebook, Twitter or E-mail.
BOSS Home Collection
International fashion group Hugo Boss brought The Bosco to their Manhattan offices to help with the American launch of their newest Home Collection, a full line of bedding, bath and beach products.
Social Media & The Bosco
While building our company, we realized that photo booths are the only products at events that produce a physical entity that can equal the digital entity. When combined with nostalgia, the strength of vanity and the unbelievable growth of picture sharing, the value is tremendous.
Our iPad app lets event goers easily send their pictures straight to their phones and share their photos through social networks or email. (or anything else you can imagine)
Our photos have optional QR codes to link the printed photo with your digital campaign.
Our API helps easily integrate and instantly upload photos to any 3rd party website or application.
Our touch screen enables easy customization for any type of client guest interaction.
The goal isn't to stop there. There's nothing more satisfying than finding innovative and interactive ways to use our technologies to meet your goals.
We're interested in exploring the digital possibilities of the photo booth, while remaining true to its 120 year history.
Social Media + The Bosco = A great way to reach far beyond the event walls, translating to longer-lasting and more meaningful relationships with your guests, and those interacting with the content both near and far.
We invited the entire Bosco extended family to our Brooklyn offices for the semi-public debut of our first photobooth. Friends drank beer, practiced their model faces and found excuses to kiss people. It was a hit!
You may not realize it when you sit down in a photo booth, but you are participating in one of the oldest and most widely recognized traditions in art: the self-portrait.
Artists have been creating images of themselves since the dawn of civilization. The earliest surviving self-portrait was by the great sculptor Bak, created circa 1365 BC under the Egyptian Pharaoh Akhenaten. Earlier examples are alluded to in classical texts, and it seems entirely likely that the practice goes back to our earliest artistic roots in cave painting.
The Renaissance saw a huge proliferation of self-portraits, partially due to advances in optics, mirrors, and realistic painting techniques in general. Many artists today are still perfecting and building upon the form, artists like Chuck Close, who has produced hundreds of remarkably realistic self-portraits in mediums as diverse as airbrush, tapestry, and daguerreotype.
The fascination with the self as a subject is not surprising. We are the person we know best, after all. Think about this next time you step into a photo booth and continue an artistic tradition that's thousands of years in the making.
Live at the Bosco HQ
This is where we post the prototype photos of all our new features from the Bosco studio in Brooklyn. Check back regularly to check out different styles and new features like 3D animated gifs.
Quincy Apparel Launch Party
For their launch-party premier, fashion house Quincy Apparel enlisted The Bosco to help liven up their party at Manhattan’s Tribeca Grand Hotel. In addition to Quincy Apparel’s debut to the fashion world, The Bosco also unveiled our new iPad-powered sharing station, which enables users to easily share their photos or gifs on Twitter, Facebook or via email, all in less than a minute.
Teengirl Fantasy, Araabmusic, Fred Falke, RJD2, plus others all delivered musical performances. The Bosco delivered printed pictures and tweet-able gifs, instantly available to view and share via our iPad sharing station.
For their party at Austin’s South by Southwest 2012, #RobotripSXSW, digital media enterprises Tumblr and Barbarian Group invited The Bosco to set up their state of the art digital photo booth in the green room of Austin’s renowned venue, Mohawk. Out front, the crowd enjoyed performances by Wavves and others, while backstage performers, VIP’s and anyone who could sneak in had some fun with our animated gifs.
NY Tech Meetup
Over a thousand attendees came to NYU’s Skirball Center for the Performing Arts for an evening of live demos from the New York technology community at the February New York Tech Meetup. At the afterparty, the Bosco played host to some of the most exciting entrepenuers in the New York tech industry, as they made sharable gifs of themselves in our state of the art digital photobooth.
The Bosco was super-stoked to partner with Brooklyn Bowl and the Brooklyn Brewery for Local x Local, a once-a-month showcase of the best New York has to offer. In addition to performances by Small Black and others, it was the public premiere of The Bosco’s animated gif feature, where each image is printed a four-square hard copy with a QR code on the bottom that links to your animation, ready to share on Facebook, Twitter or via E-mail.
House of 950
The Bosco was proud to help the design group House of 950 show off their new take on classic American sportswear at their event Part One: Not Only, hosted at Chelsea’s CUE Art Foundation during New York Fashion Week.
The Bosco’s first public event was with the design + building collective Brooklyn Guild, at their studio in Williamsburg, Brooklyn. The Guild successfully transformed their 10,000 square foot space into a winter-wonderland for the holidays and we followed suit with a customized iceberg backdrop.
Overseas, photo booths have evolved into a new beast entirely. Known as "purikura" (which derives from the English words "print club") these booths can be found all over Japan. They exist everywhere that teenagers hang out: from malls and department stores, to arcades, where sometimes entire floors can be devoted to the different varieties. The "booths" actually look more like arcade games than a traditional photo booths, which makes sense seeing as they were originally designed by a video game company.
Posers take their photos, decide which ones to keep, and then edit and customize them with added in backdrops, different clip-art props, costumes, and wigs that are specific to the individual booth. The photos print out as simple tiny stickers, which groups of friends collect and trade. I'd imagine that the level of customization fosters a friendly level of competition, with everyone constantly trying to make the most creative photo.
The technology is ever improving - the most modern of the booths employ touch screens and can send a copy of the photos to your phone instantly. Some locations even offer "videkura", which allows you to create a short video animation.
American booths are traditionally a little more minimalist in their final presentation, but there's still plenty of room for creativity. Got any ideas?
How Does Red-Blue 3D Work?
First unveiled as far back as 1853, 3D imaging has made a huge resurgence in recent years, with many heralding it as the biggest change to recorded media since the advent of color or synchronous sound.
Mimicking the way your own eyes work, a 3D picture captures two slightly different angles on the same subject. The images are then separated so that the "left" one goes into your left eye, and the "right" one goes into your right eye, and your brain interprets the slight angle change as a 3D image. There are several ways of separating the images into the correct eyes, but the familiar one we employ is known as "anaglyph".
In anaglyph 3D, the "left" image is tinted one color, and the "right" image is tinted another (in our case, we use red and blue). When wearing glasses of the same color combination, the image gets filtered in such a way so that each eye can only see the opposite color. For example, if you were to look at a red square through a red lens, it would appear white and disappear against a white background. If you were to look at a blue square, it would appear dark. But if you looked at them again through a blue lens, this time the red square would be dark and the blue square would be invisible. If the colors aren't exact, then the images don't disappear completely. This confuses your brain, ruining the 3D illusion.
So there you have it – two images of you from slightly different angles travel through two lenses and into our computer, where they're tinted, combined, and then printed for your viewing pleasure. And if that sounds a little complicated – it is! That's why we've got the world's first 3D photo booth. Who knows what the future holds? Glasses-less 3D? 3D video?